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Google Plus Tips For Personal Branding
“Google Plus is a great social media network for personal branding. Follow these tips to help ensure you maximize Google Plus for your personal brand.”See it on Scoop.it, via Relations publiques et...
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Poll: Public trust in mass media reaches all-time low
Gallup's new survey found that only 40 percent of Americans trust mass media to report fairly. Should that change PR pros' approach?See it on Scoop.it, via Relations publiques et communications
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The invasion of corporate news - FT.com
A population of 100,000 is no longer a guarantee that a city like Richmond, California can sustain a thriving daily paper. Readers have drifted from the tactile pleasures of print to the digital...
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10 Pretty Awesome Things You Can do With PowerPoint
Those who are experienced with some of these functions may find them a bit mundane, but I still remember how cool it was to find and use them for the first time. While many may be aware of some of...
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The Social Media Perfect Storm and How to Avoid It - Kruse Control Inc
To create the Social Media Perfect Storm takes a rocky foundation and some misplaced hope. Hope is not a Social Media strategy.See it on Scoop.it, via Relations publiques et communications
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How Can Pinterest Help You In Your Lifestyle Business
If you plan to start a lifestyle business because you are more interested in exploring and celebrating your personal passions than you are in chasing investors, then you should already be well aware of...
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Les mots clés de WordPress et le référencement : le guide
Les mots clés de WordPress sont un atout en référencement et pour l'utilisateur si on sait bien les utiliser. Voici le guide pour les maîtriser de A à Z.See it on Scoop.it, via Relations publiques et...
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Les mots clés de WordPress et le référencement : le guide
Les mots clés de WordPress sont un atout en référencement et pour l'utilisateur si on sait bien les utiliser. Voici le guide pour les maîtriser de A à Z.See it on Scoop.it, via Relations publiques et...
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5 ways reporters intimidate PR people
There's something about that pesky reporter that always gets under your skin. You've had trouble putting your finger on it—could it be one of the traits described below?See it on Scoop.it, via...
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How Emotional Storytelling Makes a Good Story Great for Business
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.See it on Scoop.it, via Relations publiques et...
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Become a Google+ Power User with These 15 Tricks, Features, and Tools
The hidden and little-known tricks, features, and tools that will make you a power user of Google+.See it on Scoop.it, via Relations publiques et communications
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Les 10 astuces pour devenir un expert du Twitter Search
10 astuces pour améliorer l'efficacité de vos recherches et devenir un professionel de la veille sur Twitter .See it on Scoop.it, via Relations publiques et communications
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How to Develop Trust With Consumers in an Untrustworthy World - Kruse Control...
Is learning how to develop trust and building meaningful sales relationships easy? No. But that's no reason not to try. It starts with quality content.See it on Scoop.it, via Relations publiques et...
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Anatomy of an Excellent Whitepaper | Kapost
There are certain things that make content stand out. The topic, the design, the interactivity…. But while some people are under the impression that digital marketing success is completely random, Team...
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Top 30 des réseaux sociaux les plus populaires
Quels sont les réseaux sociaux les plus populaires dans le monde ? Le tableau suivant permet, en bref, de savoir quelles sont les plates-formes sociales qui accueillent le plus d’utilisateurs.See it...
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The Steps to Managing a Social Media Crisis
We all fear the dreaded social media crisis, and it is important to have a clear cut policy in place when it comes to managing the situation.See it on Scoop.it, via Relations publiques et communications
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Why digital PR means people & relationships? | Jeff Domansky
What if you brought together one the best-regarded thought leaders in communications and social media with one of the funniest cartoonists? You'd get a very thoughtful little book with big ideas about...
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What Is a Call To Action? Tips to Make Your CTAs Effective! #infographic
seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners and followers deeper into an...
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The Only Way to Build a Brand on Social Media is Through Trust by @tedrubin
Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. If you’re marketing your small business, it’s...
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Is Blogging an Outdated Content Marketing Tactic?
There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy?This past week, the Content Marketing Institute released a new...
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Les blogs influencent plus les consommateurs que les réseaux sociaux !
Qui l’eut cru ? Les blogs influencent plus les consommateurs dans leurs achats que les réseaux sociaux !See it on Scoop.it, via Relations publiques et communications
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7 content marketing myths you should abandon
These common beliefs won't help you, and they could even damage your brand.See it on Scoop.it, via Relations publiques et communications
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Chevron's brand journalism site draws criticism
Is the company's branded local journalism site an example of a company providing a public service, or is it blatant propaganda, as some critics contend?See it on Scoop.it, via Relations publiques et...
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How To Leverage Influential Customers #Infographic
As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be...
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The Ultimate Cheat Sheet for Creating Social Media Buttons
Social media is an extremely valuable tool for promoting all your awesome marketing content. But with so many social networks providing their own individual content sharing and follow buttons, it's...
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Absolute Beginner's Guide to Social Media Marketing
You've taken a looksee into social media marketing. You tremble. It looks about as comfortable as swimming the seas to another continent. You feel you'll drown. Or get munched on by the sharks who call...
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Ultimate Content Marketing Checklist: 40 Qs to Ask Yourself before Blogging
The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you do...
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How to modernise a public relations agency or communication team
This paper explores the challenges of modernising a public relations agency or communications team.Clement Falardeau's insight:Comment moderniser une équipe de communications. À lire absolument.See it...
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10 Stats That Will Impact Your 2015 Content Strategy - Kapost Content Marketeer
One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers....
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Is Content Marketing A Strategy Or A Tactic?
It feels right to say that content marketing is a strategy because it seems to have all of the right answers for organization-wide challenges.For example, questions like:How do we attract the right...
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